QUICK LOOK: Ping G410 Irons
QUICK LOOK: Ping G410 Irons

(Jon Levy) Here with Marty Jertson at Ping
Headquarters. Marty we’re talking G410 irons, there’s some pretty good
improvements in these. (Marty Jertson) Yeah, so the way we treat our G Series irons, is we treat
as if we could only design one iron it would be our G Series iron. So we’re
packing a lot of perimeter weighting, high inertia performance into this club
head and rethinking how we do our waiting process when we custom build
these. Really unlock the ability to do what’s a lot of fun, which is more
forgiveness and a smaller head size. So these don’t have what are our
traditional CTP weight we’ve actually moved the discretionary weight into
the low toe, counterbalance with a weight in the hosel, so we can think about it
more like a barbell so all the weight’s even more towards the perimeter and in
freeing up that weight, we were able to drive the MOI of the head or the
stability up by eight percent. (Levy) That’s fairly significant in a golf club.
Doesn’t sound like a lot but that’s a lot. (Jertson) Yeah it is a ton. So the MOI is
equivalent to if customers remember our GMax iron, which is a very wide sole
large iron we’re packing so much performance into this that it allowed us
to streamline the head a little bit, so now we’ve taken about 10 percent of
the offset out, so players have really just fallen in love with the look of this
iron in the playing position. We’ve shortened the blade length a little bit,
we’ve made the profile a little crisper around the edges, so for a game enjoyment
iron this is gonna have a lot more appeal from a size standpoint and
some things to help it sound better as well. (Levy) Yeah it sure does and the sound was the other thing. I hit these today
and the sound and feel does not feel like a game improvement club. (Jertson) Exactly, it’s one of our biggest challenges is to design a distance minded iron that number one, sounds good and how we achieve that is through a multi
material, more full cavity aluminum elastomer co-molded badge design that
fills the entire cavity. So we’re using that for damping and number two the hard
thing to do is produce really good distance control and really good gapping
through your set, something we really focus on out there
for today’s golfer to help a play better golf on the course. So the distance
control comes from our COR-Eye technology in the way the face flexes during the
impact is that even though these have a little stronger loss on them,
the top rail relaxes and catapults the ball up in the air so a a 30 degree
7-iron acts like a 32 or 33 degree club during the impact interval, very unique
technology. (Levy) And that’s interesting for a lot of
people, they say oh you’re making lofts stronger but in reality
it’s the technology that unlocks that ability. (Jertson) Yeah, so peak trajectory in
irons a lot of it’s driven by ball speed, so not just the initial launch angle but
if you can send it out with more speed it’s gonna climb more in the air so
we’re using ball speed and we’re using our COR-Eye technology, things of that
nature to launch it high, then we can allow you to hit a 7-iron where you
would normally hit a 6-iron and because you have more loft and a little shorter
shaft you can hit it closer to the hole that’s kind of the whole idea there.
(Levy) That’s an ideal combination, isn’t it? (Jertson) Exactly. (Levy) Well Marty thank you, these look great. New G410 irons from Ping.

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