We have Pete Samuels here from PING. We’re
inside PING, right? People buy their club custom-fit. We build them here right in the
headquarters. Tell me about the process.>>Exactly. So, we have our fitters out around the world.
They go out, fit people. They send the orders in to us. We create what we call a work order.
We also call this the birth certificate, because this gives us all the details, all the specifications
for this particular set of irons. So, let’s take a look and see how we really custom-build
clubs. It all starts with the work order, and what this work order tells us is everything
about that particular set of irons. So, the first thing we do is — we look at the work
order, and it tells us it’s a set of G irons, 4 through 9, pitching wedge. So, the team
here will go to these boxes, pull 4 through 9, pitching wedge of the G irons, and then
they’ll start the process. The first thing they do is — they’re gonna paint the color-code
dot, which is the lie angle. Many years ago, Karsten Solheim brought custom fitting to
the game of golf, and he introduced the PING color-code chart, which includes, now 12 different
color codes which correspond to the lie angle of the club.>>Behind us, we have the serial-number
process. You know, back in the day, Karsten Solheim had this unique plan, and this is
unique to PING.>>Very unique. Yeah, Karsten started this back in the 1970s. So, way back
then, he realized what a great value a serial number could offer to a set of clubs, because
it allows us to keep a record of all the specifications of that particular set of irons or whatever
it might be.>>First, we got the work order right. Now we got the serial number. Now we’re
into a cell where the club is actually built.>>Exactly. This is where it really becomes
a golf club, right? Up until now, we’ve had a head, we’ve had shafts, and we’ve got grips.
Now we’re gonna make it into a golf club. What happens here is — the first thing they
do is –they’re gonna shaft it, right? They’re gonna put the head onto the shaft. And then
it’s gonna work its way around the entire cell. It’s gonna come out the other end finished,
in a box, ready for shipment to the consumer.>>So, it’s very easy. You’re just going down
and you’re coming back.>>Exactly. It’s a big “U” shape, okay? So, every part of the
iron assembly process and calibration takes place in here.>>Now, Pete, walking around
here, you see a lot of advanced technology, a lot of machines that are advanced. I’m pretty
sure you can’t find these at a store down the street, right?>>That’s right. So, when
you look at our process, it’s very unique. It’s custom, as we’ve talked about. So, in
order to perform a lot of the operations we need to build a golf club, we had to invent
and create the machines ourselves. And this goes back to Karsten’s day. So, when he came
up with his idea for how a golf club should be made, he created the tools, the machines,
and the processes to execute on his vision. So, we very much follow that philosophy today.
>>Pete, we know these clubs are working. A little birdie tells me there’s, like, some
sort of vault here that we can go take a look at?>>Well, the clubs do work very well,
as we see on a daily basis, both with consumers and tour professionals. So, we do have a little
evidence that they work really well for tour pros. We’re gonna take a look at the PING
Gold Putter Vault, which shows just how many professionals have won with a PING putter
over the years.>>So, Pete, we made the club. We know these clubs are working. You brought
us to this amazing room, right now, filled with gold clubs. What is this all about?>>Well,
the history of this particular room dates back to Karsten Solheim’s days. And in the
early 1970s, he was looking for a way to acknowledge professionals that had won with his putter.
So, keep in mind this is early ’70s. PING is starting to become a major player in the
putter market. A lot of tour players using PING putters and a lot of tour players winning
with PING putters, so Karsten wanted to acknowledge them in a unique way. He didn’t want to just
write them a check, which was sort of the norm back then, like, “Here’s $500. Here’s
$1,000. Thanks.” He came up with this idea of gold putters. So, what he did is — when
there was a win, he would make two gold-plated replicas of the model used by the professional,
built to the exact specs. What he did is — he engraved the player’s name and the name of
the tournament and the year that they won on the putter, made two of them, gave one
to the player as a keepsake, put another one — Back then, it was in his closet, believe
it or not, but it’s grown — The closet has grown into this vault. So, it’s a tradition
that started way back in the ’70s, one we’re very proud of, and our goal is to add putters
every weekend, if possible. That means we’re winning, so that’s a good thing.>>Well,
thank you for letting us come into this room. I know not many people get to see in here
and look at all these amazing putters, so we appreciate this amazing experience.>>You’re
very welcome. We’re glad you got to see it and glad to get to have you share with all
your viewers, because we wish everybody could come see it, but that’s not possible today.
Maybe someday.>>There you go. Thank you very much.


  1. Arvind Das says:

    Ping quality in serial number etching is amazing ! I still have the g5 . 7.5 loft driver its amazing . Nice fitting process.

  2. James Harrity says:

    The guy giving the interview is wearing a Callaway shirt at Ping headquarters lmao

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