How DJI Conquered The Drone Market
How DJI Conquered The Drone Market

Three letters sit atop the entirely of a multi
billion dollar industry that’s growing day by day. Three letters that went from totally
unknown to being worth over 10 billion dollars in just over a decade. D-J-I DJI was founded in 2006 by Frank Wang, an
engineering student at Hong Kong University of Science & Technology. As a child, he had dreams of a ‘fairy’
device that would fly around with him, and begged his parents to buy him a remote controlled
helicopter. They did, and like any other child, he crashed
it immediately. However, unlike most kids, Wang set out to fix his toy, and from there
began his journey on the road to being a drone tycoon. Frank would go on to study engineering, and
during his time in Hong Kong, he developed what would become a keystone of DJI’s products
– the flight controller. This flight controller was what gave DJI a
distinct advantage over the competition at the time. It allowed drones to hover in the
air without the aid of a pilot, tethered to a single spot. Other drones at the time needed
constant attention and maneuvering to stay in the same spot. Wang built his company in a manner similar
to Steve Jobs, who he’s been compared to many times. a sign by Wang’s office reads
“Those with brains only” and “Do not bring in emotions,” in Mandarin. A dedicated, driven CEO, Wang strives for
perfection in a country that is well-known for knock-off products “Japanese craftsmen are constantly striving
for perfection,” he told Forbes in 2015. “China has money, but its products are terrible,
its service is terrible, and you have to pay a hefty price for anything that’s good.” Instead of settling for an inferior product,
Wang did what many thought was impossible and built products that were as good if not
better than the competition, designed and manufactured in China. Headquartered in Shenzhen, DJI is able to
take advantage of relatively cheap Chinese labour, while building quality products that
can sell at a high price point. That signature flight controller, combined
with DJI’s excellent product line and low pricing helped to quickly propel the company
to the top of the drone market Although the company is secretive about exact
figures, DJI’s revenue jumped from $4.2 million in 2011 to $130 million in 2013, after
the release of the original Phantom Since then, the company has gone from strength
to strength, and is now valued at well over US$1Billion DJI now boasts a huge range of drones and
other products from the professional grade Inspire to the handheld Osmo gimbal. However the company’s rise hasn’t been
without controversy. In early 2015, a drone crashed onto the lawn on the White House,
sparking a security alert and forcing DJI to commit to firmer safety regulations. And after releasing what was arguably the
best drone of 2016, the Mavic Pro, and purchasing iconic Swedish camera manufacturer Hasselblad,
the future is looking bright for DJI.

17 thoughts on “How DJI Conquered The Drone Market”

  1. Joshua Chew says:

    This is great!

  2. Vegas Lee says:

    Awesome video! Love this!

  3. Tyler Bedgood says:

    Very Interesting. Can't wait for the future with DJI. They have provided so many great products and they are still so young.

  4. MP HK says:

    i think you have misplaced Shenzhen on the map?

  5. Katalyzt says:


  6. Peter Meijer says:

    Mr. Wang skipped the lessons 'How to keep a customer satisfied' at the university I presume?

  7. Philip O'Carroll says:

    You have to feel sorry for companies like GoPro and Parrot. Two very innovative companies that are getting hammered by DJI. It's wrong to say China is bad at innovation or bad at quality. My experiences in Shenzhen gave me the opposite impression. However whatever you may think of Chinese clones undercutting innovation in the US, genuinely innovative Chinese companies like DJI have as much if not more to fear. Competitive forces are strong in the US, but in China, it's murder. Xiaomi will eat DJI's lunch if they can.

  8. Giulio Sciorio says:

    Perfection? Fix that garbage DJI Go app.

  9. MdMDmD says:

    wait a sec, you said Hasselblad was bought by dji? That's nuts

  10. LenNay says:

    $1b? I thought the value was $10b

  11. Abhay Achal says:

    DJI stole Drone technologies from India

  12. Bryce says:

    As an American I fear for our future when all we are is a nation of consumers

  13. Brian Conover says:

    How DJI Conquered The Drone Market…and got fat and sat on their hands once all the competition products were killed off.

  14. A says: has a pre-xmas sale going on right now, worth checking out for Drone enthusiasts (50% off a lot of their inventory and they have a LOT of different models and makes DJI / Yuneec / Parrot and some really good smaller brands which are incredibily cheap at the moment (check the best seller collection on the front page – That's where I bought my Phoota Drone with an HD 720p Camera for several hundred dollars off, think it was about 285 usd or something? Pretty good IMHO).

  15. jokabboy says:

    The sucess of DJI start with the flight control NAZA V1, the A2 is a sucess from a company who everybody already now, including me 🙂

  16. xxDJmocoxx says:

    Next Drone king…….

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