Go Inside The PING Headquarters

We have Pete Samuels here from PING. We’re inside PING, right? People buy their club custom-fit. We build them here right in the headquarters. Tell me about the process.>>Exactly. So, we have our fitters out around the world. They go out, fit people. They send the orders in to us. We create what we call a work order. We also call this the birth certificate, because
this gives us all the details, all the specifications for this particular set of irons. So, let’s take a look and see how we really
custom-build clubs. It all starts with the work order, and what
this work order tells us is everything about that particular set of irons. So, the first thing we do is — we look at
the work order, and it tells us it’s a set of G irons, 4 through 9, pitching wedge. So, the team here will go to these boxes,
pull 4 through 9, pitching wedge of the G irons, and then they’ll start the process. The first thing they do is — they’re gonna
paint the color-code dot, which is the lie angle. Many years ago, Karsten Solheim brought custom
fitting to the game of golf, and he introduced the PING color-code chart, which includes,
now 12 different color codes which correspond to the lie angle of the club.>>Behind us, we have the serial-number process. You know, back in the day, Karsten Solheim
had this unique plan, and this is unique to PING.>>Very unique. Yeah, Karsten started this back in the 1970s. So, way back then, he realized what a great
value a serial number could offer to a set of clubs, because it allows us to keep a record
of all the specifications of that particular set of irons or whatever it might be.>>First, we got the work order right. Now we got the serial number. Now we’re into a cell where the club is actually
built.>>Exactly. This is where it really becomes a golf club,
right? Up until now, we’ve had a head, we’ve had
shafts, and we’ve got grips. Now we’re gonna make it into a golf club. What happens here is — the first thing they
do is –they’re gonna shaft it, right? They’re gonna put the head onto the shaft. And then it’s gonna work its way around the
entire cell. It’s gonna come out the other end finished,
in a box, ready for shipment to the consumer.>>So, it’s very easy. You’re just going down and you’re coming back.>>Exactly. It’s a big “U” shape, okay? So, every part of the iron assembly process
and calibration takes place in here.>>Now, Pete, walking around here, you see
a lot of advanced technology, a lot of machines that are advanced. I’m pretty sure you can’t find these at a
store down the street, right?>>That’s right. So, when you look at our process, it’s very
unique. It’s custom, as we’ve talked about. So, in order to perform a lot of the operations
we need to build a golf club, we had to invent and create the machines ourselves. And this goes back to Karsten’s day. So, when he came up with his idea for how
a golf club should be made, he created the tools, the machines, and the processes to
execute on his vision. So, we very much follow that philosophy today.>>Pete, we know these clubs are working. A little birdie tells me there’s, like, some
sort of vault here that we can go take a look at?>>Well, the clubs do work very well, as we
see on a daily basis, both with consumers and tour professionals. So, we do have a little evidence that they
work really well for tour pros. We’re gonna take a look at the PING Gold Putter
Vault, which shows just how many professionals have won with a PING putter over the years.>>So, Pete, we made the club. We know these clubs are working. You brought us to this amazing room, right
now, filled with gold clubs. What is this all about?>>Well, the history of this particular room
dates back to Karsten Solheim’s days. And in the early 1970s, he was looking for
a way to acknowledge professionals that had won with his putter. So, keep in mind this is early ’70s. PING is starting to become a major player
in the putter market. A lot of tour players using PING putters and
a lot of tour players winning with PING putters, so Karsten wanted to acknowledge them in a
unique way. He didn’t want to just write them a check,
which was sort of the norm back then, like, “Here’s $500. Here’s $1,000. Thanks.” He came up with this idea of gold putters. So, what he did is — when there was a win,
he would make two gold-plated replicas of the model used by the professional, built
to the exact specs. What he did is — he engraved the player’s
name and the name of the tournament and the year that they won on the putter, made two
of them, gave one to the player as a keepsake, put another one — Back then, it was in his
closet, believe it or not, but it’s grown — The closet has grown into this vault. So, it’s a tradition that started way back
in the ’70s, one we’re very proud of, and our goal is to add putters every weekend,
if possible. That means we’re winning, so that’s a good
thing.>>Well, thank you for letting us come into
this room. I know not many people get to see in here
and look at all these amazing putters, so we appreciate this amazing experience.>>You’re very welcome. We’re glad you got to see it and glad to get
to have you share with all your viewers, because we wish everybody could come see it, but that’s
not possible today. Maybe someday.>>There you go. Thank you very much.

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