Celebrating Women: Jeni Britton Bauer of Jeni’s Splendid Ice Cream
Celebrating Women: Jeni Britton Bauer of Jeni’s Splendid Ice Cream


JENI BRITTON BAUER WAS JUST 22 YEARS OLD WHEN SHE OPENED HER FIRST ICE CREAM SHOP IN THE NORTH MARKET. THAT WOULD BE THE FOUNDATION FOR ONE OF THE MOST ICONIC BRANDS IN CENTRAL OIHO…JENI’S SPLENDID ICE CREAM… I RECENTLY SAT DOWN WITH THE BUSY ENTREPRENEUR TO TALK ABOUT THE BEGINNING OF JENI’S, FAMILY, HER ADVICE TO THE NEXT GENERATION. SPLENDID ICE CREAMS “LIKE EVERYBODY .I THOUGHT I KNEW WHAT I WAS DOING. AND I DIDN’T KNOW ANYTHING ABOUT ANYTHING .AND EVERY SINGLE THING I TRIED FAILED. EVERY SINGLE THING” OVER THE NEXT 4 YEARS JENI SPENT EVERY DAY IN THE MARKET LEARNING FROM THE EXPERIENCE JENI BRITTON BAUER, JENI’S SPLENDID ICE CREAMS “AND THEN WHEN I CLOSED SCREAM AND OPENED JENI’S THAT WAS THEN OUR LAUNCH PAD .ALL OF THAT EXPERIENCE” JENI BRITTON BAUER, JENI’S SPLENDID ICE CREAMS “THIS IS MY ADVENTURE IN MY LIFE AND I FEEL VERY PASSIONATE ABOUT IT. I THINK AUTHENTIC LEADERSHIP COMES FROM PASSION. AND A WILLINGNESS TO UNDERSTAND EVERY SINGLE ROLE THAT WE HAVE IN THIS COMPANY. LIKE HAVING DONE IT BEFORE MAKES THAT I THINK MORE AUTHENTIC” AND THE COMPANY HAS GROWN FROM THAT SMALL SPOT IN THE NORTH MARKET TO 34 SCOOP SHOPS IN 9 STATES AND A NATIONWIDE DISTRIBUTION CHAIN SO HOW DOES THIS MOTHER OF TWO FIND BALANCE BETWEEN HOME AND WORK? SHE DOESN’T JENI BRITTON BAUER, JENI’S SPLENDID ICE CREAMS “I HAVE NO GOOD ANSWER ON BALANCE. BECAUSE I KIND OF FEEL LIKE I GET TO DO ALL OF THIS. AND MY CHILDREN ARE GOING TO BE CHILDREN FOR SUCH A SMALL SLIVER OF MY LIFE. THAT I WANT TO ATTACK ALL OF IT .AND I DON’T WANT TO MISS ANY OF IT. BUT IF THAT MEANS I DON’T GET MY BUBBLE BATH OR WHATEVER I MAKE IT COUNT” JENI BRITTON BAUER, JENI’S SPLENDID ICE CREAMS “THEY KNOW THAT THIS IS OUR FAMILY BUSINESS. THIS ISN’T ME THIS IS US ” JENI MAY NOT WORRY ABOUT BALANCE BUT SHE DOES WORRY ABOUT THE EFFECT OF SOCIAL MEDIA ON ALL UF INCLUDING ESPECIALLY THE NEXT GENERATION OF ENTREPRENEURS JENI BRITTON BAUER, JENI’S SPLENDID ICE CREAMS “I TRY NOT TO BE TOO PERFECT. AND TOO POLISHED. BOTH IN WHAT I SAY AND WHAT I BELIEVE. MY OPINIONS CHANGE THAT IS AN IMPORTANT PART OF LIFE. EVOLUTION. I NEVER HOLD ANYBODY TO SOMETHING THEY SAID SO LONG AGO BECAUSE WE EVOLVE AND ALL OF THESE THINGS ARE VERY IMPORTANT TO ME BECAUSE I KNOW THAT THERE ARE YOUNG PEOPLE AND PEOPLE WATCHING” JENI BRITTON BAUER, JENI’S SPLENDID ICE CREAMS “WE HAVE TO SHOW THAT IT’S LIKE WORK WORK IS WHAT MATTERS. MOST OF MY LIFE MY HEAD WAS DOWN IN THE WORK. AND I MADE MINIMUM-WAGE. I CAN STILL SAY MOST OF MY LIFE. AND THAT’S WHERE IT’S AT” JENI BRITTON BAUER, JENI’S SPLENDID ICE CREAMS “PUT YOUR HEAD DOWN AND DO THE WORK. LISTEN TO PEOPLE LEARN .TRY THINGS. IT IS AN ABOUT SHOWING IT IT’S ABOUT DOING IT” ANCHORS CHAT :30 SECONDS

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