Bose Frames Review: The Headphones of the Future Are… Sunglasses | WSJ
Bose Frames Review: The Headphones of the Future Are… Sunglasses | WSJ

– When Apple’s Air Pods first came out I kind of thought they looked stupid. Actually I still kinda
think they look stupid. I mean they look like the heads on an electric toothbrush. I feel much cooler wearing the new Bose Frames which work
like a pair of headphones but look just like any
ordinary sunglasses. And best of all, not at
all like toothbrushes. Here’s how they work. They have speakers and
microphone on the inside which play music or
podcasts or whatever else which sounds like it would end up playing everything so loudly that anyone around you could hear you, like you’re the monster who listens to music on speakerphone in public. But Bose has some really clever noise canceling tech that actually manages to mask the
sound that emanates out. It doesn’t kill everything, but unless I really crank the volume the most it’ll sound like is the sort of leaky headphone audio you
get from Apple’s Air Pods. Basically don’t use these in the quiet car but out in the world you
won’t disturb anybody. I’m so intrigued by these Frames because it turns out I
wear my actual Air Pods for hours, basically every single day and I do way more than just listen to music on my headphones. I listen to podcasts, I make phone calls, and especially with these new models, I’m using the Air Pods to talk to Siri throughout the day. It’s so much easier to use Alexa or Google Assistant or
Siri to say, “call Anna,” or “remind me tomorrow morning to pick up the dry cleaning” then it is to dig out my phone and try to do it that way. Air Pods and all these other truly wireless headphones I’ve been testing are designed to offer
the same kind of utility but in your ears all the time. But the problem with headphones is that they’re headphones and I really, really don’t wanna live in a world where everyone
wears headphones 24/7. How will you ever know if anyone is listening to you? We need a way to have digital and real world audio at the same time, but shoving giant hunks of plastic deep into your ears is not the solution. That’s what works so
well about these frames. Right now, for instance, I’m listening to the new Taylor Swift song but I can also hear the world around me and anyone who might wanna talk to me. It just makes sense. You have real headphones for when you wanna shut everything else out and something like Frames for when you want your podcasts or notifications but still wanna be part of society. Along with the Frames, Bose is also doing some really interesting augmented reality stuff that I think is the future for all
these headphones too. I can get audio walking
or driving directions which isn’t particularly novel, but I can also get directions with an app called Naviguide. – [Woman] Head north on Front Street. – And if I double tap on my sunglasses while I’m navigating, it’ll use the GPS in my phone plus the sensors in my sunglasses to figure out if I’m looking at any of the interesting
landmarks in its database and tell me about it. It’ll even look for
popular restaurants nearby and read me Yelp reviews. – [Woman] Mixed is currently open and has a rating of 3.0 stars with 75 reviews on Yelp. – There’s also some AR games like this one where a super computer is trying to take over the world and you can talk, type, or even communicate just by shaking or nodding your head. – [Man] Do you understand? – All these features are
pretty primitive right now but they’re really cool and Bose is opening up the tech that powers it all to
lots of other developers. The real beauty of Frames is that, well they’re not headphones. I have to say I thought these would be kind of ridiculous, but I find myself wearing
them all the time. It’s great to have a computer in your ear, but it’s even better when it doesn’t block out the real world and it’s even better still when instead of making me look ridiculous, they make me look awesome. (upbeat music)

95 thoughts on “Bose Frames Review: The Headphones of the Future Are… Sunglasses | WSJ”

  1. AJDude987654321 says:

    So it's glasses and a pair of headphones.

  2. South Wye says:


  3. MartinMKD YT says:

    Not first but Tati and James Charles.

  4. Eddie Orama says:

    Wow cool

  5. JULIE K. MUNDEN Videographer says:


  6. thesly74 says:

    Don't look at the motif on the wall at 2:22

  7. Giz Gad says:

    Great video and great points. The other major point that I plan on making a video about is how open ear headphones are also great if you have tinnitus. Which it to say you will not be as exposed to as much deep bass with open air headphones. Trust me. You do not want tinnitus. I highly recommend AfterShokz Air headphones if glasses are not your thing.

  8. Marwan Lichaa says:


  9. Leonardo De Vinci says:

    I use mine all the time now. Since I wear prescription eyeglasses I sent to a place online and they made custom lenses for them. I now use them for everything

  10. larnizzo91 says:

    So it’s like Zungle bone conductive sunglasses/frames? Except it uses regular audio that can still b heard? With the extra sensor features it’s almost as cool as the zungle brand

  11. Lone Vindicator says:

    Sounds cool just wish he would've spoken more to the sound quality beyond noise leakage.
    Weird when audio product reviews neglect actually mentioning the audio…..

  12. Connor Gleeson says:

    Really cool, but I live in Ireland so sunglasses are only suitable 2 weeks a year and look silly indoors.

  13. funny men says:

    Cool stuff

  14. Fred says:

    Smart advertising ☺️

  15. Mike Gustafson says:

    👍 Great report! Be interesting to see where this goes…! 😎

  16. Rndm Fella says:

    How "awesome" do they make you look on a rainy day?

  17. Mario Rafael says:

    "The New New Thing" yet again.

  18. Matt Collins says:


  19. Richard Gordon says:

    Looks like a home run product! I’d like to get a pair!

  20. Abhay Shirole says:

    But you can't wear them at night right? I mean, 'Sunglasses' at 'Night', umm anyone?

  21. Erik Braganca says:

    I don't know why but I feel like I am watching the verge.

  22. Becker's Rs says:

    Wsj is a large company, there must be a better role for David behind the camera. I am cringing whenever he reviews or introduces a product.

  23. Mr Ed says:

    Thats horrible comparing it head to head with wireless earphones. So, how about when you're indoor? Unless you wanna just wear it all day all night anywhere. Thats a different product not a replacement to your wireless earphones.smh

  24. H Pn says:

    Watch hundred of these glasses be at the bottom of lakes!

  25. Ferguie Solis says:

    Headphones 🙄

  26. John Valerian says:

    Consumer electronics have gotten only marginally better the past 5 years. I still prefer my wired headphones over Bluetooth.

  27. Daniel Bee says:

    Am i the only one who wants to know which city this was filmed?

  28. Thomas Miller says:

    Are they the type that induct sound through the skull? He didn't make that clear. Get him back on maybe?

  29. Connor McGowan says:

    My opinion review: No, they’re not.

  30. YouTube ED says:

    Nice mustard pants

  31. Plant Maven says:

    So, I wear sunglasses all day in my house? I will stick with noise canceling Bose headphones.

  32. UnkleRiceYo says:

    Not reeeaaalllyyy AR sunglasses though, thumbnail is a bit clickbaity

  33. MrBlaq says:


  34. parsamoslehi says:

    dumb idea

  35. usiruk says:


  36. Robertson Tirado says:

    I wonder which Taylor Swift song he was listening too?

  37. Jacob M says:

    I want one

  38. Ankit Khatri says:

    Rip joana stern?

  39. Chevvakula Srikanth says:


  40. claire goh says:

    What's next, spy glasses ?

  41. Nullzero98 says:

    Not AR.

  42. dakrisht says:

    Totally idiotic product. “It’s great to have a computer in your ear.” Yeah dude, totally, as you stroll around SF on your Bird scooter listening to a computer tell you how many stars the restaurant you’re zooming by has… as you get mauled by a truck because of your augmented reality experience. What a disturbed society.

  43. headfonic says:

    Your information is incredibly unique.

  44. K. Wright says:

    Oakley had something similar 15 years ago.

  45. Rick Sanchez says:

    3:10 so what are those people doing in the back?

  46. Kyriakos Avlonitis says:

    lol, imagine using them on a phone call in public. That would be so weird 😂

  47. jason dads says:

    A review with no word on sound quality!? Seriously, unacceptable. This means they must sound terrible

  48. Trading Quotes says:

    Nice, cool gadget. 👍

  49. TYCHE says:

    Sound quality?

  50. Prashanth Chakravarthy says:

    That banana republic shirt! 👍

  51. Mansoor Ahmed says:

    i disliked the video when he said he's listening to the new taylor swift song

  52. Jason Tomschin says:

    So novel. Alexa, play sunglasses at night.

  53. Rajat Jain says:

    And you look more stupid wearing these indoors or on the subway, compared to Airpods

  54. Jose Diaz says:

    Toothbrush??? My toothbrush doesn’t look like that

  55. after369369 says:


  56. hugglescake says:

    They would make me look more awesome.
    No, they wouldn't. I need no help.

  57. Larry Forssberg says:

    Agree with you about air pods looking bad, but wearing sunglasses inside is just as bad!

  58. Max Morozov says:

    What is the real shit tho?

  59. Eluwenie Stargazer says:

    Dear Wall Street Journal,
    Let's not and say we did.
    You may not hear sirens, firetrucks or police coming near.
    While we're at it, let's not ever have a nice and friendly conversation with any random human being ever again. 😒
    " Oops sorry bro, this one goes in you're mouth, and that one in you're ear"
    Quote from the movie "Idiocracy" 🎬🎥
    Peace ✌

  60. druppy dro says:

    he said who wants to wear ear buds all the time but who tf gonna wear sunglasses all the time

  61. 21Filthy says:

    I need my bass

  62. Justin Huang says:

    I wear my sunglasses at night, so I can, so I can

  63. MechaBits says:

    They would need to be Prescription lenses

  64. mynzora says:

    All I wanna know is…. are these babies polarized? 🤣

  65. JAYMIN baraiya says:

    To much expensive.
    Not even give fast charger in box 😡. While paying high price which can't justify price also.

  66. iamit Singh says:

    You can just start using airpods as soon as you get into the car. Oh wait you are Gona switch to these glasses.
    Plus not taking your word coz "Taylor Swift “ seriously!!?

  67. AsianNationGaming says:

    Doesn't something like this already exist?

  68. Broto Seno says:

    I honestly never thought airpods look bad and I think it’s a bit too subjective

  69. cmejia305 says:

    I like

  70. Paul Summerfield says:

    Next step. Custom glasses frames.

  71. Dangerous One says:

    These solve no real world problems. If you want spatial awareness while walking around or at work, then bone conducting headsets from After Shokz such as their excellent Trekz Air, is the solution. A couple of different sunglass model may or may not fit for comfort and appearance. Not to mention that many people wear corrective lenses or PPE.

  72. NYCT Enthusiast says:

    Airpods are stupid. So are those sunglasses

  73. Artform Insights! says:

    I was doubtful about how often I use it but bought it anyway to do a short YT review. Turns out Iike it a lot more than I thought and am using it almost every morning on the commute to work! There is something to be said about freedom of having something in the ears! Good points David!

  74. Howard Liang says:

    Bone conduction headphones are not new, not even in glass frames. But I see Bose, I put it in wish list.

  75. TWO CENTS ARMY says:

    something new for china to clone

  76. Frankie Cal says:

    Paid for by Bose.

  77. Jonas Felix says:

    No they are not.

  78. Mark Hoffman says:

    lol Ya got a ways to go before your look awesome.

  79. Juan X Palacios / RealFiyaaYT says:

    I saw them at Walmart and Yoo !!! Best thing ever

  80. CHARLES LIM says:

    Almost brought this, but when I found out that it has a 3 hours battery life and 3 hours to recharge…. Frighten me off.

  81. JayZtunning says:

    Take out the lens n replace them with prescriptions

  82. 1grfield says:

    I wear sunglasses all the time. What’s the quality of the lenses?

  83. Autism Girl rock says:

    I saw this today at Best Buy and I try them out it’s so awesome 😊

  84. Brylle Burcelango says:

    The real question is, can I get prescription on them?

  85. Sara Alrabiah says:

    This would be great for blind people, only add a sensor notification when ever an object is nearby to alert.

  86. Rezo Greywords says:


  87. Lil Will says:

    This is awesome!

  88. Braydon Williams says:

    If only there was a way to replace the lenses with prescription lens

  89. #Triggered Pubg says:

    But what if it's night ?😂🤣🤣

  90. Virendra Kaith says:

    We don’t need people who wear earphones all the time. We need people who wear sunglasses all the time. :p

  91. Oisin JJ says:

    Good luck using these in the UK

  92. Stupid Crap says:

    You look better with AirPods than the glasses

  93. Johan Witters says:

    Right, so, basically… always wearing sunglasses, including indoors and/of during winter is not rediculous, as apposed to wearing earbuds? Right.

  94. Sirkildalot says:

    I’ve had a pair of these for a few months now. Great sound. Surprisingly little sound leakage. Only two styles and the Rondo are slightly narrower across the bridge so for those of you with a narrow ish nose you’ll either only have the option of the round frames or, as I did as I didn’t like them, you’ll need to buy some stick on nose pads to stop the Altos slipping off.
    Although I really like these glasses I honestly couldn’t recommend them as the charging cable is unique to the glasses. Lose it and the glasses are just an expensive and chunky pair of well, sunglasses. Bose should sell extra leads but they don’t so you have to go via customer services and we all know how much fun that usually is.
    A silly choice and a USB port for charging would have made these an ideal buy.

  95. TokyoTofu says:

    They do this with just normal glasses too?

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